PennSori

New visual guidelines, website, and promotional graphic design materials for the University of Pennsylvania's premier Korean-American a cappella group.

The new identity is designed to reflect a blend of two visual cultures: of the playfulness and vibrant palettes found in popular music culture, and the clean, coherent systems found in both Korean and American design.

The new website is designed to highlight the colorful personality of the a cappella group, featuring full-width photos and text with personality.